First Appear: Orangetheory Fitness opens 1st-of-its-variety flagship

Orangtheory Fitness’s new flagship comes with an included providing.

Atlanta-primarily based Honors Holdings, the world’s largest franchisee of Orangetheory Physical fitness studios, has opened a flagship in Manhattan. The two-tale, 6,800-sq.-ft. room, which is twice the dimensions of a typical Orangetheory studio, is the brand’s largest studio in the earth.

It also is unique in that it features a avenue-level retail shop, marketing co-branded Orangetheory products with partners which include Lululemon. It also sells apparel and extras from other well-known health and fitness manufacturers such as Nike.

The retail place options in-retailer digital signage which include two 14-foot LED billboards that are built to develop an immersive purchasing experience.

The flagship features 16 stations with point out-of-the-artwork machines, such as treadmills that have a top rated speed of 15 mph. The space is also outfitted with the brand’s proprietary in-studio and wearable physical fitness engineering. Orangetheory presents a science-based, full-system exercise that uses know-how to evaluate effectiveness so associates can track their performance. 

[Read More: Orangetheory scans studios for layout consistency]

This is Honors’ fourth studio in New York Town. The franchisee also operates locations at 51 Astor Place and 62 Crosby Road in Manhattan, and 485 Kings Highway in Brooklyn.

“We’re further than grateful to have an extraordinary franchisor in Orangetheory Health and fitness,” stated Jamie Months, founder and CEO, Honors Holdings. “The dedication of their management is unparalleled, and we could not have asked for a much better partner as we navigated the approach of opening a studio that will be the gold regular for decades to occur.” 

Honors owns and operates more than 135 studios in Georgia, Kansas, Massachusetts, Nevada, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Virginia, Washington and Washington, D.C. Honors also supports much more than 45 sub franchisee locations across seven markets as an region agent for the franchisor.

“As a franchisee, Jamie and his team embody the mission, eyesight and values Orangetheory was designed on,” says Dave Very long, CEO of Orangetheory Exercise. “The Honors group proves time and all over again they are committed to giving a greatest-in-class experience for all of their customers, and we could not be happier that Jamie is at the helm of our flagship location.”

Orangetheory franchisees have opened more than 1,450 studios in all 50 U.S. states and in excess of 25 nations.

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